We're Building Better Blockchain Experiences
Started in late 2019, pwrflashup emerged from a simple observation: blockchain technology was powerful but practically unusable for most people. We set out to change that.
How We Got Here
Back in 2019, blockchain felt like this exclusive club where you needed a computer science degree just to understand the basics. We watched talented developers struggle to create usable interfaces. Saw businesses avoid the technology because it seemed too complicated.
So we started small. A few education sessions in New Taipei City turned into regular workshops. People wanted to understand blockchain without the jargon. They needed practical skills, not theoretical lectures.
By early 2021, we'd refined our approach. Real projects. Actual user testing. Feedback from people who'd never touched crypto before. That's when things clicked.
What Drives Our Work
Three principles shape everything we do. They're not flashy, but they work.
Real People First
We test interfaces with actual users before considering them done. Their confusion becomes our to-do list. Their success stories become our benchmark.
Complexity Hidden
Blockchain runs on complex protocols. Users shouldn't feel that complexity. We spend weeks simplifying what happens in milliseconds.
Education Through Doing
Theory has its place. But you don't learn to design blockchain experiences by reading about them. You build, test, break things, and rebuild better.
Our Path So Far
Every project taught us something. Some lessons came easy. Others took longer.
The Beginning
First workshop series launched in New Taipei City. Eight participants, all confused about blockchain UX. We figured things out together through weekend sessions and way too much coffee.
Project-Based Learning
Shifted from lectures to real projects. Students designed wallet interfaces for actual blockchain protocols. Some succeeded immediately. Others needed three attempts. Everyone learned more than they expected.
Taiwan Market Focus
Recognized specific needs in the local market. Cultural considerations matter when designing financial interfaces. Started incorporating regional user behavior patterns into our curriculum.
Refined Approach
Current programs combine technical understanding with user psychology. Students work on live case studies drawn from recent blockchain launches. Results speak for themselves through improved usability metrics.
Who's Behind This
Small team. Different backgrounds. Shared frustration with complicated blockchain interfaces.
Kasper Lindgren
Lead UX Educator
Spent five years making banking apps less terrible before discovering blockchain needed similar help. Believes good design should be invisible. When users notice your interface, you've probably failed.
Rune Sørensen
Technical Education Director
Former smart contract developer who got tired of building things nobody could figure out how to use. Now teaches designers enough technical depth to make informed decisions without getting lost in protocol documentation.
What We Value
Honest feedback over polite nodding. Working prototypes over theoretical perfection. User confusion as a teaching moment, not a failure. And admitting when something doesn't work so we can try differently next time.
Want to Learn This Approach?
Our next program starts in September 2025. Six months of practical blockchain UX work. No guarantee you'll love it, but you'll definitely understand it better.
See Program Details